For the last few years a number of consulting companies such as Accenture, PWC, and Deloitte have invested millions of dollars as each tries to capture a larger footprint in the advertising and marketing industry. According to a recent report from Adweek, Accenture is among themthree finalists bidding to acquire the embattled agency network MDC Partners. MDC is currently bleeding money as the holding company which is home to agencies such as 72andSunny, Crispin Porter + Bogusky and Veritas is currently in debt over $1 billion.Accenture has been in buying mode having snapped up smaller independent agencies which it integrates into its Accenture Interactive, its digital marketing services division.
Why It Matters?
So what impact would a Accenture-MDC Partners deal have on the market and who would this deal impact?
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This will be a game changer for Accenture as it will give the company an over night foot hold within the agency world as MDC is an accumultion of over 70 agencies.
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