A Canadian healthcare company is seeking a PR partner or agency to collaborate across our brands in the vision care industry, aimed at driving media coverage that enhances brand visibility. Industry:Â Healthcare/ Retail Due:Â May 1, 2026 You have reached content that is available to Premium or Platinum members only. ...
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Following a massive review, Microsoft has Publicis Groupe as its new media agency of record, ending a 10+ year relationship with dentsu. ...
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According to new research from WPP Media, the chances of performance marketing successfully changing a consumer’s mind are extremely small. The study finds that 84% of purchases are made by people who are already biased towards a brand. The new research paper, ‘How Humans Decide,’ examines the psychological effect that WPP ...
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