Wavemaker has been appointed as the global media agency of record for Merlin Entertainments.  This is a huge win for the agency that will now retain the $24m UK business, and now adds the $34m planning and buying across EMEA and the US.

Merlin is home to several properties such as London Eye, Madame Tussauds, The Dungeons, SEA LIFE, LEGOLAND® Discovery Centres, the Blackpool Tower and DreamWorks’ Shrek’s Adventure! London.

Merlin Entertainments