Publicis Groupe has been appointed to manage media planning and buying for the Magnum Ice Cream Co., a Unilever spinoff that will oversee brands such as Magnum, Ben & Jerry’s, Cornetto, and Wall’s.
This content is available to The Connected One subscribers.
To Read the Full Story Become a The Connected One Subscriber
Be the first to know about breaking news, groundbreaking campaigns, industry trends and research that will give you a competitive edge.
