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As they aim to create more solutions to embrace both consumers and brands Snap appoints its first CMO.  Kenny Mitchell has been appointed as Snap’s [TCO] first Chief Marketing Officer (CMO) beginning in June 2019. In this newly created role,  Kenny become part of the senior leadership team of the company and report to CEO Evan Spiegel. Kenny will lead all consumer and product marketing programs as Snap continues to bring creativity and new forms of self-expression to people all over the world.

Prior to joining Kenny was VP of Marketing – Brand Content and Engagement at McDonald’s where he guided the company’s strategic brand and consumer marketing agenda in the US.  Head of Consumer Engagement at Gatorade, where he led all global integrated consumer marketing efforts and pioneered the usage of Snapchat vertical video and augmented reality tools. He has also overseen Brand and Consumer Marketing for NASCAR and previously served as Vice President and General Manager at the Dew Tour, a division of the NBC Sports Group.

What this means for Snap?

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