Bulova has selected The San Jose Network Ltd as its Latin American advertising agency of record. The San Jose Network Ltd, an international independent advertising agency network serving 21countries and 36 markets across Latin America, adds the luxury clock and watch retailer to its growing client roster.

“The decision to entrust Bulova’s Central and South American debutwith The San Jose Network Ltd was based on the network’s ability toeffectively demonstrate its success in navigating integratedadvertising programs across the diverse Latin markets,” said AngelicaAlmeida, Bulova Senior Marketing Manager. “SJN’s centralizedmanagement approach will accomplish media buying efficiencies acrossthe region and provide greater support to our growing family ofdistributors. Through this strategic partnership, Bulova will bringthe extraordinary design, style and technology it’s known for to adiverse and growing Latin American audience.”

“We’re delighted to be working with Bulova, one of the mostprestigious and recognized brands in the world,” said George L. SanJose, president and chairman of the San Jose Network Ltd. “Bulova isparticularly dear to me as it is one of the first brands I workedwith in the early stages of my career.”

The newly developed television ads featuring the English PremierLeague football club Manchester United will introduce the luxuryretailer to Latin American consumers. The unprecedented Spanish- andPortuguese-language campaign will be the first to air simultaneouslyin all 21 Latin American countries. The 30 second commercials, slatedto debut in late November, aim to increase Bulova’s market shareduring the critical holiday retail season.

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