Havas, one of the world’s largest global communications groups, announced today it has been selected as the agency of record for Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR). As a leader in specialty coffee and coffee makers, GMCR is recognized for its award-winning coffees, innovative Keurig® brewing technology, and socially responsible business practices.

Following a rigorous review process, Havas has been tapped by GMCR to spearhead brand stewardship and communication strategies for its brewers and beverages. Work began in the fall, including television spots created by Havas that are airing this holiday season. Additionally, agencies within the Havas global network are developing integrated campaigns that include media, digital, social, geo-marketing programs, and experiential events.

“We are thrilled to have been selected as GMCR’s agency of record. It is an amazing company, and its Keurig® brewer system is revolutionizing the beverage category. We look forward to helping them take the brand to even greater heights,” said Andrew Benett , Global President of  the Havas Worldwide division.

“As GMCR’s specialty coffees, single cup beverages, and Keurig® brewers continue to delight more and more consumers, and as the brand expands its product offerings and presence in global marketplaces, Havas’s global network will prove a strategic partner in developing and executing GMCR’s marketing and advertising strategies across multiple product lines,” said Benett.